Do you find yourself drawn to themes? Do days like Throwback Thursday work for you? For me they are motivating and help organize my schedule.
Sometimes.
Earlier this week. a friend posted a photo online from a party he attended in the 1980s in celebration of Throwback Tuesday.
Wait a minute. I thought the universal theme for posting old pics was Throwback Thursday. I was confused and missed the impact of the photo. One of the internet’s Correction Czars, cleverly disguised as a ‘friend,’ was only too happy to point out the inconsistency. Despite their tone, I was relieved that order had been restored. Old pictures go up on Throwback Thursday. Whew.
In one of my favorite summer movies, a heroine was leading her people out of a paralyzing state of defeat with this day-themed charge, “Today will be forever known as Freedom Friday, but we will continue to celebrate on Taco Tuesday.” The crowd was invigorated and victory was assured.
Definitely use themes.
Before you launch a special day/week/month, why not run a quick clarity check?
It’s also helpful to engage others who see life through a slightly different lens. For example, extraverts should appropriately engage introverts. Ask these questions:
- Does the theme add value to your overall message?
- Does the theme motivate your public to engage with your services?
- Does the theme affirm your staff’s ability to deliver your services?
On Wednesday of last week, author Jon Acuff shared online, ‘I bet the Wayback Wednesday inventor can’t stand the inventor of ‘Throwback Thursday.’ #bloodfeud
This leads me to my final point on the clarity check.
Enjoy your theme! Think smart, work hard, AND have fun.
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