For all your ____ needs. There is no way that any business can anticipate all of my needs, so how come so many ads promise that they can? For all my real estate needs. For all my florist …
Different
Last week, we received an email from the owner of an HVAC company we work with expressing concern about the radio stations on which his ads were about to start airing. His concern wasn't …
Copywriting Lessons – Wasteful Words
It’s time to kick the lazy right out of the copywriters of this world. If you write copy, here’s your kick-up call. I’m told John Lennon once said that in a 2 ½ minute song, you don’t have time to …
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Pinball Marketing
photo credit: Shawn Clover via photopin cc I love pinball. I hate multiball. In case you’ve never (shame on you) played pinball, multiball is the dreaded moment during the …
Messaging vs. Copy
Which came first? The chicken or the egg? The question or the answer? Orange the color or orange the fruit? Messaging or copy? “Wait a minute. Aren’t messaging and copy the …
Best of Ryan Patrick
Hope you are enjoying a wonderful holiday celebration with family and friends. We are taking a few days to enjoy that as well. In the meantime, here are five of our favorite posts from 2013 written …