It’s a new year, and it’s time for a healthy dose of perspective. You can’t possibly see your company from all angles, but you know who can? The collective awesome that is your team!
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If you want to start the year off with a meaningful look at your business, ask your employees to answer these questions by Monday. Ask them not to compare answers with others. You want to see where their answers converge and diverge with each other’s and your own.
Ten questions. Ready? Go.
- What is this company trying to make happen?
- What’s the biggest obstacle in our way?
- What’s the most rewarding thing about your job?
- If you had a magic wand, what’s the first thing you’d change about our customer experience?
- (If retail) If you had a magic wand, what’s the first thing you’d do to make the store more awesome?
- What’s working well for us now? What must not be changed?
- What three words best describe our company?
- Who are our two biggest competitors?
- How do those competitors fall short serving customers? How do we overcome those shortcomings? What do we do better or differently than them?
- What are the three questions customers ask you most?
Send them via email. Post them up in the break room. Use something like SurveyMonkey (we used this recently and got amazing results – more on that soon).
If they cannot get them done by Monday, they’re not going to do them (and that should bother you). Compile all the answers into a spreadsheet and study them with your team. Share the answers with your staff. Look for anomalies or ideas so crazy they just might work.
Follow up. Follow through. Enrich your culture of ownership.
If you need help interpreting the data and figuring out what to do next, let us know. We might know some people who can help.
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