(Ryan Patrick is a contributing editor to The Daily Blur. He’s not only handsome but a mighty fine writer. You can check out his growing archive of posts here.)
“I never know what to say in my commercials.”
“What information should I feature on my website?”
“We don’t do Facebook or Twitter because we don’t know what to post.”
“A newsletter? What am I going to say in a newsletter?”
Easy.
- Tell each of your employees to write down the top three most-asked questions from your customers.
- Compile a master list of questions.
- Go through the list and write an answer to every question.
There.
Now you know what to say.
Oh, good job, Ryan. You’re not supposed to make this witchcraft EASY!
(love it)
Oops. You’re right. A magician never reveals his secrets…