So, as I said yesterday and Lynn said Monday, I invented this thing*.
It’s a framework that categorizes and prioritizes communication, branding, and marketing for any owner-operated company or non-profit organization.
As soon as I showed it to Dee and Lynn, we realized we had something special through which we could analyze, diagnose and treat problem areas in our clients’ companies.
But, more than that, they could see what deserves the greatest priority, and in fact, what’s got to come first, second, third, fourth, and fifth for any business to be successful.
Millions of companies get it wrong. Tens of thousands of vendors that profit from those millions of companies aren’t necessarily helping them.
Here’s the thing:
WHAT IS THIS THING?
Until you know your Goals & Values, you cannot come up with a strategic plan.
Your strategic plan – based on those goals and values – dictates how you treat the customer (including your most important customers – your employees).
Your values, your goals, your plan, and your customer experience determine your message.
Finally, then and only then, once you’ve got a solid structure of values, goals, a strategic plan, a delightful customer experience, and a strong message, should you begin think about picking media.
Throughout the world, people have this turned upside down. Entire industries devote hundreds of billions of dollars and pounds and euros and renminbi and yen and rupees to message development and media buying and placement without giving much thought, if any, to building a strong foundation to help ensure a return on those investments.
That stops. At least for our company and our clients, that stops now.
We’d already been doing a lot of this intuitively, but now this gives us a framework to test and treat our clients at every level in a consistent, apples-to-apples way.
Over the next couple weeks, we’re going to explain this thing in a little more detail.
HERE’S A SHORT VIDEO
Click me if you can’t see the embedded video full of awesome.
A LITTLE MORE DETAIL
It’s going to look cooler. We’ve got a top-notch graphic design team hard at work.
I hope to see it on the conference room wall of every one of our clients.
I hope to see it in marketing companies across America – in their training rooms next to the buying funnel and the marketing bridge.
I want kids learning it in school. I want t-shirts and coffee mugs and possibly theme music.
Because I think it’s going to help save owner-operated companies and non-profits in America, Canada, and beyond.
Maybe I’m delusional. Maybe. If I err on the side of making sure our clients not only survive but thrive, I offer no apologies.
Owner-operated companies are the backbone of communities around the world. I’ve tried working with Fortune 1000 companies. I was miserable. Advertising agencies? You can have the Fortune 1000.
I want to help companies just like ours. This is our portal. This is our platform. This is our pedestal.
THINK ABOUT IT
Think you’re not reaching the right people? It’s probably not the people.
Think your message is out of whack? Maybe that’s a symptom, not the problem.
Think you can’t get your employees to be happier? Maybe it’s not your employees.
Our company has diagnostics for all these things and more, plus courses of treatment.
ASTERISK
We just don’t have a name. Well, that’s not entirely true.
We just don’t have a good name.
That’s where you come in.
You may have noticed I pulled a metaphor muscle during this post. It was intentional. I was trying to spark a fuse inside your massive brain.
Help us name it. Win an iPad Mini. Or bacon. Or stuff.
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