So, based on the information in yesterday’s post about the pendulum’s recent swing from a “Me” cycle to a “We” cycle, what can you take away and do differently?
Having spoken on the subject roughly 100 times, I suppose I’m as qualified as anyone to give you a few principles to remember. You’ll see them reinforced time and again on this blog.
[Tweet “Today, there are 13 principles that work wonders in this age of rapid distraction. Here they are.”]
Today, the new trend in decisions-to-purchase is based on shared values and an alignment of perspectives between buyer and seller.
Today, the goal is to say something powerful instead of saying it powerfully. Do you see the distinction?
Today, people are not simply waiting to hear what you say. They’re watching to see what you do.
Today, it’s easier than ever to learn. Leverage new technologies and learn! “I don’t know how” is no longer an excuse.
Today, the most rapidly shrinking currency is time. How can you ensure you don’t waste someone else’s or your own?
Today, it’s easier than ever to spread your message, but do you have a message worth spreading?
Today, the best way to trigger social media buzz and word of mouth is to deliver an experience worth talking about.
Today, the best way to get is to give.
Today, the best way to be heard is to listen.
Today, people aren’t just buying what you sell. They’re buying who you are. Let them see you real.
Today, people wake up skeptical. Anticipate objections and specifically overcome them. Look for loopholes.
Today, when it’s easier than ever to shoot off a quick email, it’s more powerful than ever to handwrite a note or personally deliver a greeting or thank-you.
Today, specifics are far more believable than generalities. If you give me a statistic you better darn well cite your source. We know for a fact that 71% of facts on the Internet are made up because Abraham Lincoln told us.
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