“Too Smart.”

Head buried

The best golfers in the world still have swing coaches.

The best opera singers? Voice coaches.

And, when you start a small business, you’re advised to get coaches, too: retain a lawyer and an accountant immediately, right?

But your marketing? Your strategic planning? You can handle that on your own, right?

Maybe you can even get your spouse to help. He’s pretty creative …

Following up on this week’s conversations about Roy’s memo on blind spots and consutling and Friendly Water’s partners, I got to thinking about something someone once told me.

“I’m too smart to need someone to help me with my marketing.”

Okay.

You’ve got Microsoft Word and Publisher?

Congratulations, you’re the marketing department.

But, there will come a day. You’ll either be simply too busy … or simply too good to do it yourself.

Huh?

In the last two years, Friendly Water was up 25% and 21% … without any help from us.

In the midst of the Great Recession, Friendly Water grew and grew.

And it was only after that growth that Peter and Carl reached out to us.

They were getting too busy.

They were flying without a net on the other side of breakthrough.

They needed someone to take them to the next level.

And after they got that someone’s voicemail, they called me.

How’s your strategic plan? How’s your marketing?

Are there things you would rather be doing?

Are there things you should rather be doing?

Are you a little off-plane or off-key? What if you don’t know?

Maybe we can help. Maybe we can’t.

Our dirty little secret has everything to do with how smart you are.

I’ll share that with you tomorrow.

 

 

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As CEO and Head Custodian of Miles & Company, Tim Miles helps owner-operated companies do more with less. He's the author of Good Company: Making It, Keeping It & Being It.

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