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Methodology

WhatWeBelieve_Goals

Goals And Values

What is it, specifically, you’re trying to make happen? Can you tell me with such brevity and clarity that my … More

WhatWeBelieve_SP

Strategic Planning

Once you’re secure in your goals and values, you have to look at how you’re going to accomplish your goals … More

WhatWeBelieve_CX

Customer Experience

Here’s a question: Have you calculated what one customer’s worth over the course of her lifetime? Here’s … More

WhatWeBelieve_messaging

Messaging

Not that long ago, clever was enough. If you had enough cash and hired a creative enough team to produce your … More

WhatWeBelieve_media

Media

Sure, media choices and placement matter. You can waste a metric ton of money if you’re not careful. Want … More

Recent Articles

FL Hosp ER

A Shareworthy Trip To The ER

Last Saturday evening, a walking accident sent me to an ER. (I’ll pause here as you ponder ‘walking accident.’) Despite the financial implications and the pain of a fractured … More

dreamstime_s_10095642

“You just saved me $350,000.”

It's not true, of course, but that's what my client said to me on Tuesday. Truth be told, it'll probably end up in the neighborhood of $500,000 worth of savings over the next … More

dreamstime_s_22079595

Want To Make The Local News?

Knock over a liquor store. No? Fine, here’s another unusual idea that starts to make A LOT of sense once you think about getting back to solving someone’s problem - just the way … More

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