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Methodology

WhatWeBelieve_Goals

Goals And Values

What is it, specifically, you’re trying to make happen? Can you tell me with such brevity and clarity that my … More

WhatWeBelieve_SP

Strategic Planning

Once you’re secure in your goals and values, you have to look at how you’re going to accomplish your goals … More

WhatWeBelieve_CX

Customer Experience

Here’s a question: Have you calculated what one customer’s worth over the course of her lifetime? Here’s … More

WhatWeBelieve_messaging

Messaging

Not that long ago, clever was enough. If you had enough cash and hired a creative enough team to produce your … More

WhatWeBelieve_media

Media

Sure, media choices and placement matter. You can waste a metric ton of money if you’re not careful. Want … More

Recent Articles

Undisclosed Southwest Awesomeness

We’ve had it!

I'm not here today. In fact, I'm not even typing this. I'm calling in well. After two changes to our move from Missouri to Tennessee and delayed flights and canceled business … More

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I Heart My Job?

She was having a bad night. The weather was deteriorating. The normally-bustling Friday night crowd was sparse. She wasn’t making money. My wife and I had tickets for a show, … More

Home Slice Pizza Menu

11 Lessons We Learned This Year

Weather’s preventing Ryan, Dee, and me from being where we’re supposed to be today: Austin, Texas. Twice each year, we gather with our special-brand-of-crazy business partners to … More

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