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Methodology

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Goals And Values

What is it, specifically, you’re trying to make happen? Can you tell me with such brevity and clarity that my … More

WhatWeBelieve_SP

Strategic Planning

Once you’re secure in your goals and values, you have to look at how you’re going to accomplish your goals … More

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Customer Experience

Here’s a question: Have you calculated what one customer’s worth over the course of her lifetime? Here’s … More

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Messaging

Not that long ago, clever was enough. If you had enough cash and hired a creative enough team to produce your … More

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Media

Sure, media choices and placement matter. You can waste a metric ton of money if you’re not careful. Want … More

Recent Articles

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What Is A Unique Value Proposition?

What is a Unique Value Proposition? I’m glad you asked. Having recently spent about thirty hours online researching them, I feel I’m probably as qualified as anyone to answer this … More

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Email Ebook Is Helpful

(Mr. Clay Campbell has some advice for you about email.   He is a Distinguished Toastmaster, giving keynote and after-dinner speeches across America. He has authored several books … More

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How to Make Your Next Best Hire

Who are you describing when you write an ad searching for your next great hire? Your company? The job? Shockingly, neither of those will attract the kind of person you … More

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