What is the First Order of Business? It's a framework that categorizes and prioritizes communication, … More
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What is it, specifically, you’re trying to make happen? Can you tell me with such brevity and clarity that my … More
Once you’re secure in your goals and values, you have to look at how you’re going to accomplish your goals … More
Here’s a question: Have you calculated what one customer’s worth over the course of her lifetime? Here’s … More
Not that long ago, clever was enough. If you had enough cash and hired a creative enough team to produce your … More
Sure, media choices and placement matter. You can waste a metric ton of money if you’re not careful. Want … More