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Methodology

WhatWeBelieve_Goals

Goals And Values

What is it, specifically, you’re trying to make happen? Can you tell me with such brevity and clarity that my … More

WhatWeBelieve_SP

Strategic Planning

Once you’re secure in your goals and values, you have to look at how you’re going to accomplish your goals … More

WhatWeBelieve_CX

Customer Experience

Here’s a question: Have you calculated what one customer’s worth over the course of her lifetime? Here’s … More

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Messaging

Not that long ago, clever was enough. If you had enough cash and hired a creative enough team to produce your … More

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Media

Sure, media choices and placement matter. You can waste a metric ton of money if you’re not careful. Want … More

Recent Articles

photo credit: Help Wanted? via photopin (license)

How to Make Your Next Best Hire

Who are you describing when you write an ad searching for your next great hire? Your company? The job? Shockingly, neither of those will attract the kind of person you … More

find one wholly unexpected kind thing to do tomorrow and just do it. Notice what happens to your mood.

Seligman, Martin E. P. (2011-04-05). Flourish: A Visionary New Understanding of Happiness and Well-being (p. 21). Atria Books. Kindle Edition.

A One-Act Test Of Your Well-Being

Whooooooooooosh. The first quarter of 2015 has already come... and nearly gone... so I'd like to know something. How are you feeling? Content? Engaged? Happy? I'm going to … More

FL Hosp ER

A Shareworthy Trip To The ER

Last Saturday evening, a walking accident sent me to an ER. (I’ll pause here as you ponder ‘walking accident.’) Despite the financial implications and the pain of a fractured … More

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“You just saved me $350,000.”

It's not true, of course, but that's what my client said to me on Tuesday. Truth be told, it'll probably end up in the neighborhood of $500,000 worth of savings over the next … More

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