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Methodology

WhatWeBelieve_Goals

Goals And Values

What is it, specifically, you’re trying to make happen? Can you tell me with such brevity and clarity that my … More

WhatWeBelieve_SP

Strategic Planning

Once you’re secure in your goals and values, you have to look at how you’re going to accomplish your goals … More

WhatWeBelieve_CX

Customer Experience

Here’s a question: Have you calculated what one customer’s worth over the course of her lifetime? Here’s … More

WhatWeBelieve_messaging

Messaging

Not that long ago, clever was enough. If you had enough cash and hired a creative enough team to produce your … More

WhatWeBelieve_media

Media

Sure, media choices and placement matter. You can waste a metric ton of money if you’re not careful. Want … More

Recent Articles

airport travelers motion blur

The One Universal Currency You Need

Tim wrote about kindness recently. It’s been on my mind too. So has currency. I’ve been thinking about currency because of my trip to Portugal (Go! Great place). I had to deal … More

phone tree

Please Kill A Tree Today

"For flotsam, please press 1. For jetsam, please press 2. For a sam directory, please press..." AAAARGH! If you have a phone tree or other kind of automated phone system, … More

goal_card

The #1 Rule For Goal Setting

Remember when you were young, and the greatest joy in life was imagining with your friends? We used to call it “playing.” We transported ourselves into the world of our … More

Ten Tips To Write Better Emails

You Don’t Have To Like Email

I pay my bills on time every month because it’s the right thing to do, not because I like it. I go to the dentist every six months for a routine check-up. I definitely don’t … More

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