Once a week or so—typically Saturday mornings central time in the US—I’ll send out what I hope to be a thoughtful, thorough email that will be worth your time and attention. We typically break it up into four sections.
Being Good Company focuses on personal engagement and taking care of yourself so you can be in the best possible position to help take care of others.
Keeping Good Company focuses on internal engagement inside good companies. How can you expect your team to delight your customers if they themselves are not first given that same level of awesomeness from their senior leaders? A good company’s most, most, most important VIP customers are its employees. Always remember this.
Making Good Company focuses on external engagement that help good companies attract, delight, and develop good customers for life. Our proven processes will help create cohesive, captivating messaging through every step of the customer’s journey… which does not (which must not) end at the sale. In this wonderful time of interconnectivity, we must think about how to continue our conversations with our customers inside this company community.
Finally, we’ll share The Back Nine with you—links to stories and videos and news from the week that moved us or made us laugh or think and we thought you might like, too.
So, that’s how these will work… we hope you find them engaging, and if you reply to one, your email will come directly to me, and I will do my best to answer you clearly and quickly.
Thank you for being awesome,
Here’s last week’s email:
No cost. No strings.
We’ve been told repeatedly the stuff we share is surprisingly valuable. There’s no hidden agenda, we assure you. While we do own a management and marketing consulting firm for family businesses, we do not solicit business. Our parents modeled kindness, helpfulness, and generosity for us. We’re just following in their footsteps.