Extending Our Sabbatical

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Back in April, I sent an email to our subscribers stating we were taking a break. I said we'd be back on June 1. I've decided to extend the sabbatical through the summer. Our client roster is full, we've got new cities to explore, and our kids and friends want to play with us. Writing well for you is hard work, and I simply don't have the time or energy to give you what you deserve. I hope you'll join us after Labor Day. We'll resume on September 8th. In the meantime, you can always … [Read more...]

The One Shockingly Easy Thing You Can Do To Improve Your Marketing Message

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WARNING: This tip is so embarrassingly simple, it will probably make you angry that you don’t already do it. Unless, of course, you DO already do it, which will make you even angrier because, by making you read this, I'm completely wasting your time. Please promise that you will not allow the aforementioned anger to manifest itself in any form of self-inflicted physical bodily harm (i.e. kicking one's self, slapping one's forehead, etc.). We good? Good. Because this one tip WILL help … [Read more...]

What Is A Unique Value Proposition?

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What is a Unique Value Proposition? I’m glad you asked. Having recently spent about thirty hours online researching them, I feel I’m probably as qualified as anyone to answer this question for you. Before I give you my answer, I will tell you that my research showed two things: Asked fifty different experts about a UVP, and you’ll get fifty different answers. Mine’s no different or better, I suppose, so you should take that with a grain of salt… except to say that mine is well-researched … [Read more...]

10 Travel Tips Unrelated To Marketing

The Artichokes of Rome, Spring 2014

Because my children are adventurous, I’ve had the opportunity to take some great trips to visit them throughout North America and Europe in the last several years. I’ve been places I never imagined and places of which I’ve only dreamed. I’ve learned to travel for two weeks with a carry-on and a tote bag. Trains, planes, boats, buses and taxis - I've ridden them all.  I’ve walked a bunch of miles on every kind of terrain. I’ve broken some shoes, and I’ve broken in some shoes. I’m a thankful, … [Read more...]

Email Ebook Is Helpful

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(Mr. Clay Campbell has some advice for you about email.   He is a Distinguished Toastmaster, giving keynote and after-dinner speeches across America. He has authored several books including How to Get Big Results from a Small Ad Budget. He is a Wizard of Ads Partner specializing in strategies to help grow small businesses. He is owner and founder of The Kentucky Opry.  The Daily Blur is proud to welcome Mr. Campbell to the Ramada Inn stage.  Take it away, Clay.) I just read Lynn Peisker’s … [Read more...]

The 4 Levels Of Ad Agencies, Media Professionals, and Marketing Consultants

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Over my two decades in this business, I’ve learned there are basically four levels of marketing partners. LEVEL 1 The Order-Taker: This media partner isn’t so much a partner as a waiter. Lacking in practical expertise and knowledge of sound marketing fundamentals, they’ll pretty much say “yes” to anything because they want your money, and they want to please you, and they don’t know any better. LEVEL 2 The Yes-Man: This partner begins to know better through accumulated knowledge - whether … [Read more...]

How to Make Your Next Best Hire

photo credit: Help Wanted? via photopin (license)

Who are you describing when you write an ad searching for your next great hire? Your company? The job? Shockingly, neither of those will attract the kind of person you seek. The only way to do that is to appeal to the candidate on an emotional level by describing the kinds of things your ideal employee would get excited about and see themselves doing. The more they picture in their mind those things, the more they are convinced they are your perfect candidate and will bust down the … [Read more...]