Extraordinary Heat Matches Effort

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The heat index in my neighborhood was 115 degrees yesterday. When it is that hot, I can’t think about anything beyond my neighborhood. Since I work at home, I had the opportunity to stay inside all day, but I had a coffee date with a dear friend, so I was destined to face nature’s warmth. Since I was going out, I wanted to maximize my efforts, so I made a list of nearby errands I could check off my list. My first stop was the dry cleaner. What was I thinking? Staring at the super-large … [Read more...]

What Do 1000 Blog Posts Get You?

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In our case, it got us a waiting list. Today’s post is #1000 on The Daily Blur, and our overnight success started back in 1995 when I started writing advertising campaigns. Ten years later, in 2005, I dabbled in Typepad and tried to build a little marketing consulting practice rooted in Midwestern values. When people ask me about my secret, I say I have two: 1) Work really hard. 2) Work with really smart, really fun, really hard-working people who share your values. (That applies to … [Read more...]

How Wal-Mart’s Ads Cut Through The Clutter

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(Warning: If you are NOT a fan of red meat, reality TV show hosts, or corporate conglomerates, you may want to stop reading.) Yesterday, Tim confessed his admiration for Geico’s successful marketing strategy. Today, the love fest continues as I shine the spotlight on another company that’s doing it right. Studies have shown the average person is exposed to over 5,000 marketing messages every day, so it’s become a challenge to cut through the clutter. But one company’s advertising … [Read more...]

Are Geico’s Ads Good?

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Well? What do you think? I ask because Ralph (a friend and mentor) asked me that question last week after I posted George Tannenbaum’s critique of the recent entertainment-heavy ads for Audi and Dell. In Tannenbaum’s post, he argued for Dave Trott’s thesis that all purposeful communications must contain three elements: Impact Communication Persuasion Since Ralph’s question about my opinion of the Geico ads came in response to another critique of ads using Trott’s model, I wanted … [Read more...]

Ready for A Company Wellness Plan?

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  Recently we started a wellness program here at Miles & Company. We selected three areas of focus for whole-person health: body, mind, and spirit. And since we believe that you cannot improve what you do not measure and reward, we decided that metrics were important. And since we are a group of like-minded but independent thinkers, we each got to choose our own. Body metrics might include stuff like nutrition, exercise, and sleep. You might choose to count:  calories, steps, … [Read more...]

The Importance of Feedback

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(Miles & Co. is thankful and proud to welcome guest poster Major Brian Waller to The Daily Blur. The views expressed in this article are those of the author and do not necessarily reflect the official policy or position of the Air Force, the Department of Defense, or the U.S. Government.) I have spent over a decade in the US Air Force as an aircraft maintenance officer, learning from and leading hundreds of the finest sons and daughters our country has to offer, maintaining billions of … [Read more...]

“1/3 Of A Commercial”

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Yesterday, on various blogs I saw two "commercials," that were each, really 1/3 of a commercial. One was nominally for Dell and was, I'll admit, mildly entertaining. The other was a four or five minute affair and was for Audi. It featured a couple million dollars worth of talent, including Julia-Louise Dreyfus and Bryan Cranston. Neither commercial had anything to do with the logo slapped on the end of the spot. I can't write anything more helpful than George Tannenbaum's short-but-powerful … [Read more...]