Did you hear about the caption that works with every New Yorker cartoon? New York designer Frank Chimero recently discovered the phrase, “Hi, I’d like to add you to my professional network on LinkedIn” somehow makes sense when applied to every single cartoon in the New Yorker. This concept isn’t new. Advertisers do it all […]
The bounce back begins before the phone ever rings. Before you pick up your defensive shield and draw back your arrow, keep these five simple points in mind:
There can be no doubt, advertising and marketing are not the same thing anymore.
The devil is in the details. And by “devil,” I mean “electrical outlets.” Because, in the past week, not one, but TWO different electrical outlets made a rather large impression on me. One good. One not so good. First, the positive. On Saturday, my family and I had lunch at our local Buffalo Wild Wings. The […]
To deliver Shareworthy Service, we suggest tuning the customer experience in order to evaluate and attenuate customer touchpoints along the customer service trail. It’s a big task, and here’s a great half-step exercise to do with your team. Divide your team evenly into groups but be sure to intermix departments. Don’t let all the office staff sit […]
Givers. Takers. Doodlers. Cypherers. We are all out in the world together making decisions.
Hiya! Hope you had a wonderful summer vacation! (Or winter, if you’re among our many friends in the southern hemisphere.) Now that our hiatus is over, we’re going to unveil a few improvements based on reader feedback. There are four major changes: Less, but better. That’s a phrase I picked up from Greg McKeown’s Essentialism […]
What is a Unique Value Proposition? I’m glad you asked. Having recently spent about thirty hours online researching them, I feel I’m probably as qualified as anyone to answer this question for you. Before I give you my answer, I will tell you that my research showed two things: Asked fifty different experts about a […]
Because my children are adventurous, I’ve had the opportunity to take some great trips to visit them throughout North America and Europe in the last several years. I’ve been places I never imagined and places of which I’ve only dreamed. I’ve learned to travel for two weeks with a carry-on and a tote bag. Trains, […]