The #1 Reason People Love Their Jobs

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Back when we still had our business, I sent one of our writers to a course to improve his writing. He was already a very good writer but was always eager to learn. After the course, I spoke to the instructor and he told me my employee loved his job so much and "would take a bullet for you. He takes a pride in the radio station as if were his own, and that can only come from you." So what's the number one reason why people love their jobs? Why was my employee so committed to me and to our … [Read more...]

“My”

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  We all agree pride is dangerous, right? I mean, heck, it's one of the seven deadlies. Yep, pride is bad... except when it's not. Last week, I was in our favorite grocery store walking by the meat department. The man behind the counter was telling a customer where to find something. "Over there in the case, just under my ground beef," he said, "and to the left of my turkey." That man had the very best kind of pride: pride of ownership. He may work at Hy-vee (which is, in … [Read more...]

How To Give Your Customers What They Really Want

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  Do you start many of your planning meetings with this question:  "What do our customers need to know?" I suggest a different approach. I think it will transform your strategic planning process, your customer experience and the success of your message if you use it. Start your planning meetings with this: What concerns do our customers have? What problems do our customers want to solve? What questions are our customers asking? Because, dear friends, if you aren’t giving your … [Read more...]

Harvest

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There is a time for everything, and a season for every activity under the heavens: a time to be born and a time to die, a time to plant and a time to uproot. Ecclesiastes 3:1-2 (NIV) Lynn and I were born into a farm family in the midwestern United States. We have a brother, John, and growing up we also had so much more. On both mom’s side and dad’s side, we had aunts and uncles and cousins – acres and acres of cousins. Growing up, they were our best friends. They will always be our … [Read more...]

A Shockingly Accurate Way To Calculate Your Market Share

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  I'm guessing you don't know how much your competitors are doing each year? I bet you're wiser than you think. Want to calculate both your market potential (the total amount being spent in your category in your market) and your share of that potential? I know it’s shockingly accurate because I’ve been having clients do it this way for close to ten years, and I’ve been comparing their results to a proprietary method we use to calculate market potential. They’re always within … [Read more...]

What Not To Say In Your Advertising

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  It’s important to know what to say in your advertising. But it’s even more important to know what NOT to say. Here are three easy steps to learn what not to say in your ads: Analyze your competitor’s ads. Listen to them. Watch them. Read them. Record and transcribe them. Then, review each ad and look for consistently overused words, phrases, and themes. Compile a master list of your competition’s stale, unoriginal clichés. Don't use them. You’ve heard of a copy bible? … [Read more...]

Everybody Writes – A Short Review of Ann Handley’s New Book [VIDEO]

Ann Handley's Everybody Writes - a short review

If you prefer to watch a video of this post and book review, please click here or click the image below: Would you like to be a better writer, a better communicator? I guess that's sort of like asking "Would you like to breathe oxygen?" In this day and age when we're drowning in noise, when our attention muscles have atrophied thanks to YouTube videos, Facebook news feeds, texts, blogs, and tweets, it's never been more important to communicate powerfully. My Five Six Favorite Books … [Read more...]