Yesterday, on various blogs I saw two “commercials,” that were each, really 1/3 of a commercial. One was nominally for Dell and was, I’ll admit, mildly entertaining. The other was a four or five minute affair and was for Audi. It featured a couple million dollars worth of talent, including Julia-Louise Dreyfus and Bryan Cranston.
Neither commercial had anything to do with the logo slapped on the end of the spot.
I can’t write anything more helpful than George Tannenbaum’s short-but-powerful reminder of what’s missing from much of today’s wildly-entertaining, award-winning advertising.
Read his piece now and tell me what you think. It’ll take you two minutes to read, but I hope you remember it forever.
(H/T to my friend Tony Mariani for sharing George’s post via twitter!)
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