This is a list I’ve kept for several years. I’ll add to it and trim a little here and there but for the most part it stays true to form. Like all resolutions, the only thing that stands between you and them is execution. I hope you find them helpful!
- I will ask every employee for one suggestion on how we can make it easier for our customers and prospects to do business with us. I will reward those employees whose suggestions we use.
- I’ll learn how to use social media to deepen relationships, become a better listener and find like-minded people and businesses.
- I will include more than senior staff in brainstorming sessions for a fresh voice.
- I’ll form a customer feedback group – inviting some of our best customers to dinner to give us unfiltered feedback about what we could be doing better.
- I’ll look for ways to develop a more evocative, generous referral program. Maybe I’ll start by asking my newly-formed customer feedback group …
- I will immediately ask my receptionist(s) what the 5-10 most often asked questions are from people calling, and I will make sure those questions are answered (and easy to find) on our website.
- I’ll ask my employees what charities matter to them, and we’ll find then focus on ways to help them.
- I will consider a professional website assessment.
- I’ll interview five senior citizens and five teenagers to get their views on how the world’s changing.
- I’ll use a news reader to push at least five articles a day towards me I should read but would never have the time to find on my own.
- I’ll make it a point to introduce two of my professional friends to each other if only because I think they’d dig each other.
- I’ll encourage my employees to each submit one idea for how our company can be more generous to local charities next year. I’ll reward the best ideas.
- I will conduct review sessions of each major initiative or promotion immediately following its execution to start planning how to improve it the next time we do it.
- I will charge someone to research media channels other than TV, radio, outdoor, and newspaper.
I could continue – but these are all simple and cheap and smart. Hope one or more of them find their way home to you.
It’s not too late to get started. The best day to get started was yesterday. Luckily for all of us, the second-best …
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