I pay my bills on time every month because it’s the right thing to do, not because I like it.
I go to the dentist every six months for a routine check-up. I definitely don’t like that.
I haul garbage out to the curb on my designated pick-up days. I don’t like it or hate it. I just do it because I need to do it.
You don’t have to like email or anything about it – writing, sending, receiving, sorting – to write good emails.
Lynn’s new ebook, “OhDear: Restoring Kindness and Professionalism to the Age of Email” was released this week. It’s concise, on-point, and will make your email experience so much better.
When I told someone about the book, her first response was “I hate email.”
I’m not saying you have to enjoy email. We’re simply offering a resource to help you.
If you, like my friend, are afflicted with the ‘I’ve got to like it to do it’ virus, consider Lynn’s book a welcome (and manageable) dose of reality. Be encouraged: there are pretty pictures to go with her wise words!
And if you’re wondering if email is still relevant to your business, consider this:
- Every day, 91 percent of US consumers use email.
- This year, the number of worldwide email accounts is expected to top 4 billion.
- Email is nearly 40 times more effective than Facebook and Twitter combined in obtaining customers.
- In 2012, one-fourth of online adults in the US valued email as a way to learn about new products and promotions, up from 17 percent in 2010.
Lynn’s ebook includes Ten Tips For Your Best Email Ever. Because we love our subscribers, we’re going to give that to you here.
All production costs have been covered, so from this point on, when you purchase the complete ebook, 100 percent of the money raised will go to the Community Impact Fund at the United Way of Champaign (IL) County, our author’s hometown and previous employer.
Whether you download the Top Ten list or purchase the book, I know your emails will be kinder and more professional, and I’m guessing that you will like what Lynn has to say as well. I’d love to hear from you.
