You go to a restaurant. You eat a pork chop so good you’d sell your children for another.
At the end of your meal, your server comes up to you and says, “If you enjoyed that pork chop, we can notify you the next time it’s a nightly special.”
“That would be awesome,” you say.
“How would you prefer we contact you? Text? Email? Facebook? Twitter? Phone?”
“Text message, please.”
The server then takes your number, and she signs a small card on which is printed the restaurant’s pledge to never send you anything other than what you requested in the delivery medium you requested it. If the restaurant violates this covenant with you, they will pay you $1,000.
Two weeks pass, and you get a text message saying the following:
“Hi. It’s David Rowe. Owner of D. Rowe’s. Brittany asked me to text you when we were having the pork chop special again. We’re featuring them on Saturday night. Would you like a reservation? Just shoot me back a time and how many people will be coming. Thx!”
Isn’t this how new media is supposed to work?
And isn’t this, like, the raygun and jetpack kinda stuff that we used to read about when we read about what the future would be like?
But can’t we do this now?
I mean, isn’t all the technology here?
Isn’t it more a matter of being too tempted to shove multiple messages through multiple media into faces of people who didn’t ask to receive them?
That’s not a sell-your-children pork chop.
That’s spam.
What do you think?
photo credit: ctaloi via photo pin cc
They are doing what other businesses believe is impossible or way too time-consuming. Good for D. Rowe’s!!! Courage! I love it!
I think I want a pork chop from D.Rowe’s. Or some of their smoked wings. Both. And also their stellar customer service which we get every time we go there. It’s time for companies to start learning what works and what doesn’t.