Ideas get thank yous. Plans get rewards.

Want to rapidly ratchet up the awesome in your company?

Empower your employees to help you work on the business … not just in it.

But … not just with ideas.

Ideas are great. Ideas to improve the company are terrific … and also more work on your already overcrowded to-do list.

You don’t want ideas from your employees. You want plans.

We just presented this to a new client who has a startling amount of rockin’, dedicated employees.

They are totally committed to our client being the best place in the world.

So, we suggested they meet that commitment with commitment. We said:

Build your culture around the following message to your employees:

How can we be even more awesome? Whether it’s a promotion, merchandising, or a system, policy or procedure, what should we be doing differently?

But don’t just bring us ideas. Your ideas will get thank yous. Your plans will get rewards.

Have an idea? GREAT!!! We knew we hired you for a reason.

Now, turn that idea into a plan to execute it. Bring us your idea, your plan, your expected outcome, and a budget.

Any serious plan will be rewarded. Any plan that gets implemented will be doubly rewarded. Any plan that brings about crazy success will be celebrated in absurdly high fashion. We will rename aisles in your honor. We will build statues to you and light votive candles underneath you. We will write you a theme song. We will make commemorative t-shirts. You’ll get your own star on our Walk of Fame. YOU will be our hero.

But, if you just bring us an idea? Thanks. No, really. Thanks.

The choice is yours.

They looooooooved this plan. They are going to execute this plan.

Why don’t you do the same?

Empower your employees. Unleash their creativity but also their responsibility.

Reward them.

Lather. Rinse. Repeat.

Watch the sky become the limit.