Evocative names rock. Surprising combinations rock. Especially if they’re not purely for show.
What’s your hobby? Your passion?
Why not add it to your sign? BUT, be the first to do it. And be prepared – some will mock you. We call them the ankle-biters.
No, they don’t put the meat in the ice cream, but on the campus of the University of Missouri you’ll find Buck’s Ice Cream & Meat Lab. The agriculture students run both operations for research and understanding. They take the dairy for the ice cream, and for the meat, they … well, you get the idea.
I absolutely love this name. So do most people here in Columbia. One of the things we always do with visitors is head to
Buck’s for their famous Tiger Tracks ice cream.
People love the name. Sure, some make fun of the name. Sure they do.
Who cares?
Our brain loves surprise. We take delight from things we don’t expect.
What’s your passion?
I remember a man early in my career who performed alignments on vehicles. He also had a passion for marbles. Yes, marbles.
Terry’s Alignment and Marbles could take care of all your alignment and marble needs in one fell swoop.
I remember Michael’s Jewelry and Tanning Salon, Marilyn’s Drive-thru Liquor Barn and Bait Shop (although come to think of it those two things are quite related).
Could you add something to your business name? Should you be Chapman Heating and Air Conditioning and Running Shoes? Or Lori’s Swimwear and Doggy Treats?
How can you bring surprise and delight and be surrounded by your passions at the same time?
Why is it we all want to remembered but fear being laughed at?
Remember what David Freeman says: “The goal in life is to take everything that made you weird as a kid and get people to pay you money for it as an adult.”
Wear your passions proudly. Let ‘em roar.
Who knows? You just may surprise a few people along the way.
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