Get one thing straight:
Your company is not in the [insert your industry here] business.
Your plumbing company is not in the plumbing business.
Your restaurant is not in the food business.
Your hotel is not in the hospitality business.
Your school is not in the education business.
Your company is in the service business.
And if everyone – everyone – in your company doesn’t have that straight, then nothing else matters.
Think about that for five minutes, then think about sharing it with your company.
Then please proceed with being awesome. Thank you.
We don’t sell toys and baby products. We solve problems, help others, delight people, make connections, educate, reminisce, and get people to smile.
Your powers are beyond my understanding.