What’s the old saying?
"And you wonder why we can’t have nice things …"
The Columbia Daily Tribune reported yesterday that Missouri Attorney General Jay Nixon has filed suit against a local motor-sports dealer for advertising what Nixon termed, "a classic bait-and-switch scheme."
If these accusations prove true – and we do not know that to be the case – then it hurts not only those consumers allegedly duped but every honest business owner regardless of their craft.
If these accusations prove true … then everyone whose heard or read the news story will trust advertising a little less.
My heart swelled with happiness a little this morning when one of my clients and fellow 5:30ers – Phil at Chapman Heating and Cooling – emailed me to ask if I’d read the piece. He went on to say he was glad Nixon was doing something about it.
If you’ve noticed that your company’s advertising seems to be working less and less well with each passing month and you’re wondering why, take a look at Kevin Coleman’s story on the lawsuit.
Grow your reputation from the inside out, then it’s remarkably simple to write ads that work for your business.
Case closed.
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