On Monday, Roy H. Williams joined me on the Eagle 93.9 to discuss marketing and advertising for small and medium-sized owner operated businesses. One of our topics was how best such a business should use the internet to their advantage. An excerpt:
RHW: Very simple, Tim, and I’m glad you asked … the website today is essential to every business, but you don’t need to sell product online. Your website should be a half-step between your advertising and your store. A half-step. Think of it as an instantly deliverable, instantly updatable, full color brochure that is available 24/7 in the privacy and comfort and seclusion of your customer’s home … or business … or private-space.
This particular conversation went deeper. I will post more tomorrow. Suffice to say, the words and choices you make in constructing and maintaining your website help your customers and potential customers see you real.
The question you must ask yourself, then, is do you know who you are?