This is simply a good idea. Michele Miller of the Wonderbranding Millers issued this challenge yesterday on her blog:
Here’s a holiday challenge:
- Either you or a staff person should quickly pull up a list of 22 names and phone numbers of your best customers.
- Schedule and commit to 5 minutes per day, everyday, for the next 22 days.
- Take one name on the list, and make a phone call.
Hi, Mrs. Mayberry. This is Alvin from Golf World. It’s been a little crazy around here with the holidays, but this morning I just felt like picking up the phone and calling a few of my favorite customers. It was great getting to know you this year, and I wanted to do more than send an ordinary card. I just want to wish you and your family a Happy Holiday. Enjoy, and I hope to see you again soon!
Michele explains the whys and hows more specifically here.
What are you waiting for? Go now. Try not to spill the wassail.