“Hey Tim … about that ad you posted on the blog yesterday …”
Yes.
“The one that promoted your trip to Portland?”
Yes.
“I don’t think it was very good.”
Really? Why not?
“Well, umm, it wasn’t very funny.”
No, I guess it wasn’t.
“Are two people doing, like, dialogue back and forth?”
Nope. Just one person.
“It didn’t have any sound effects or anything?”
Nope.
“Did you use a funny voice or something? Like a character, maybe?”
Nope. Just me, talking.
“How about music? What kind of music did you put underneath your voice?”
I didn’t put any music underneath my voice. I just talked.
“What?? But every ad has music under it.”
Oh.
“I don’t know how to tell you this, Tim, but I don’t think there’s any chance that ad is going to win an award.”
Oh.
“It’s not very creative.”
I see.
“I mean … how do I put this, Tim … it doesn’t even sound like an ad!”
Now you’re finally beginning to catch on! I would invite you to come to Portland next week to learn more about ad writing, but the event sold out yesterday.
“Oh.”
Why don’t you just re-define the word “creative”?
Hey, that would be a good blog idea, huh.
I’m glad you wrote, Duane. Everyone who reads this – quickly click on Duane’s last post up there and start following him. He’s a great thinker and writer.
Perfect 🙂
hmmm horrible ad, event sold out, lets do that more often… love it!