The best recruitment advertising speaks directly to one person – the ideal candidate for the position in your company. It doesn’t talk directly about the company, but the company’s values are communicated via their description of the candidate.
The best recruitment advertising saves you or your HR department a lot of time by narrowing down the candidate pool via the copy. The right ad—describing the ideal person—repels or rejects the unqualified and even the barely qualified.
My friend and colleague and finder-of-all-cool-internetty-things Dave Young found this recruitment ad on Reddit.
You can click on the image to enlarge it and read the copy. You should. It’s tremendous.