There can be no doubt, advertising and marketing are not the same thing anymore. They are connected, to be sure, but marketing is so much more. It’s not always expensive, but always important. Advertising will almost always cost you money, but it’s not always an important part of every marketing plan.
There can be no doubt either, that we love the wisdom of Seth Godin. In this post he addresses the difference between the two, and a couple of other important concepts in today’s marketplace.