Are Your Customers Waiting?

Back-to-School Sales. Labor Day Sales. Model-Year Clearance Sales.

As sure as you’ll see Christmas trees in department stores by Halloween you can count on being inundated with businesses advertising any number of ‘limited time only’ offers in the days and weeks to come.

Many people wait for just the right price.

However, were you aware there’s a large percentage of the population who doesn’t care if you ever have a sale? Were you aware that same large percentage only wants to do business with those for whom they feel a connection – a shared sense of values?

Were you aware that – time and again – these folks for whom sales hold no thrill will – time and again – provide you higher average orders, higher margins, and increase your repeat and referral business?

That second group (at best) ignores or (at worst) mentally chooses never to shop businesses that run those price/item sale advertisements.

As you consider your marketing budget and media plan for this holiday season and (more importantly) for 2008, please be sure to think about what you’re going to say to that second group.

They’re waiting, too – for someone to say something priceless.