(Our guest writer today is Jay Foss. A self-described flawed human being with an adventurous spirit…currently chasing his 20 month old son, Jay spends time DJng, husbanding, producing free-lance projects, giving people the benefit of the doubt [without getting bamboozled] and playing with audio at North Shore 104.9FM. A bit of a paradox, he’s a city boy who enjoys hiking in the woods. Ladies and gentlemen, please welcome Jay to the Ramada Inn stage!)
Before going the extra mile, it would be a good to let customers know what they can expect…in fact, guarantee it!
Recently, I was delighted to see a guarantee that came with some flip-flops I bought.
The guarantee?
We will repair your sandals against manufacturing defects, which includes delamination of layers or the strap pulling out, before either the top or bottom wears through anywhere into the next layer.
Despite being unaware of this promise prior to my decision to buy, I felt relieved that I chose Rainbow Sandals. Seems odd since I just bought them and don’t yet need said guarantee right?
However, Rainbow went into detail of what exactly is covered and isn’t under their guarantee – with pictures and all.
- Pulled straps? Covered.
- Delaminating layers? Covered.
- Worn out sandals? Not covered.
I know what to expect if damage is to befall my new sandals. There’s not even one of those “within one year of purchase” lines with this return policy.
This is a case of clarity – plain and simple.
Once we take Rainbow’s example and clearly state what customer’s expect with us, we can truly get to work blowing those expectations away.
Before you commit any new promises to print, remember that there’s only one thing worse than not having a guarantee.
In the interest of full disclosure, I’m not affiliated with Rainbow Sandals in any way. My feet are the only things that benefit from my relationship with Rainbow Sandals.
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