A client I really like emailed me a question on Tuesday: What is your opinion on country clubs and business development? After changing his name and with his permission, I’m sharing my …
Our Thoughts On The Super Bowl Ads
We spent Monday discussing Super Bowl ads. How about you? Here are a few of my thoughts followed by a few thoughts by our team. Two ads shook me with their awesomeness but for very different …
The Good Customer Math Test
Here's a simple test with just five questions. Ready? Begin. 1. What’s the value of a customer over the course of her lifetime? I want you to picture a regular customer, and I want you to think …
Too Much To-Do-Do In Your Life? Check Your Tach.
Yesterday, a close friend read a passage from a book to me. Immediately after hearing it, I purchased the book, and I suggest you purchase it, too, if you’re struggling with too much to-do-do. In …
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Please Kill A Tree Today
"For flotsam, please press 1. For jetsam, please press 2. For a sam directory, please press..." AAAARGH! If you have a phone tree or other kind of automated phone system, everyone hates it. Trust …
The Absolute Worst Way To Measure Success?
I mean the following in the spirit of love. Several of our own clients have gotten excited about these things, and it hurts my heart every time. I had one actually spend money last year to advertise …
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