Not that long ago, clever was enough. If you had enough cash and hired a creative enough team to produce your marketing campaign, you’d assure your company some degree of success. Those days went …
Media
Sure, media choices and placement matter. You can waste a metric ton of money if you’re not careful. Want to ensure the highest and best use of your money? Make sure the other four foundations of …
Some Easy Math Homework For The Weekend
Four Questions. Ready? Begin. 1. What’s the value of a customer over the course of her lifetime? I want you to picture a regular customer, and I want you to think about how much that customer’s …
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When You Don’t Have All The Answers
Ask the best possible questions. That's good advice until the end of time. These are the 31 strategic planning questions we ask of every client. Many of them are referenced and even given more …
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Cheaper
This has been making the rounds on the social mediums... any questions? …
A Value-able Contest For Your Company
You’ve got the three words that best describe your company. You’ve carefully chosen your skewed opposite. You understand how important shared values are in today’s marketplace. Now, are you …
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