My mentor, Roy H. Williams, once posed the question: "Why is it everyone wants their children to be normal, but no one wants them to be average?" Because of the journey our son has taken us on the …
Two Amazing Examples Of Messaging
Dad once told me, "Tim, don't tell her you're courteous. Open her door." That was one of my first lessons in showing vs. telling. In marketing, showing always wields the more powerful impact. There …
What Is A Brand?
What's a brand? Is a brand a logo? A tagline? A company? Using the same three colors in all your marketing materials? Harley Davidson, Apple, The St. Louis Cardinals… even if, at this point, you’re …
Our Town
Emily: Let's really look at one another! I can't... I can't go on. It goes so fast. We don't have time to look at one another. I didn't realize. So all that was going on and we never noticed. Take me …
9 Game-Changing Books
My friend Emily is doing some really fun research, and I hope you can help me help her. Yesterday, she posted a great question: What book(s) have you read that you would consider essential knowledge …
How To Grow Anything Without One Big Thing
There's an old saying "Good, fast, and cheap – pick any two." Do you know it? Have you ever experienced it? I have one more for you, and it can help you grow a hobby into something more or a …
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