I was asked a question a couple weeks ago at a seminar in Columbus, Ohio. Because I wanted to give a detailed response, I emailed her, and I'm sharing the email with you. She asked: My company is …
Words I Wish I Wrote
We have a colleague in Belfast (by way of the magical land of Oz) that writes the most brilliant, insightful, delightful things. She's been working her fingers to the bone of late to routinely share …
Should You Promote How Long You’ve Been In Business?
A couple weeks ago, I got this question at a seminar I was conducting here in the midwest: "What is the advertising/marketing value of promoting the longevity of a business?" Good question! Does it …
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Your Best Advice To College Students?
What’s your one tip? Your one piece of advice? What's gotten you ahead? What's worked? What do you know now that you wish you knew then? The one thing you - if you could go back in time - would tell …
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Customer Service Gets Posterized
One of our favorite clients is Pomegranate Market in Sioux Falls, South Dakota. They rock like cupcakes. Organic, free-range, non-GMO, gluten-free cupcakes. Ellie, our social media manager of …
Strategic Planning Made Simple(r)
Right above your values - who you are, how you think, how you see the world - and your goals in our pyramid-wedge-mountian-hierarchy-of-small-business-except-we-don’t-like-calling-them-small thingie, …