Great ad writers understand relevance. Great ad writers speak to the felt need of the customer in a language the customer understands. Great ad writers show instead of tell. Great ad writers dramatize …
Who Has The Best Bathroom In America?
Who do you imagine? The Ritz Carlton? Nordstrom's? Nope. How about a gas station in Texas? Buc-ee's Convenience Store in New Braunfels, Texas, to be exact. They were the winner of Cintas' annual …
Continue Reading about Who Has The Best Bathroom In America? →
Love Your Customers
Brice and his team at our favorite Sioux Falls organic food store got this card from a happy customer: Brice shared it with me. Here's what I sent back to him: Send her a "We Heart You" card back …
‘Tis The Season…
To many Christians, Lent is a time for reflection, discipline, and sacrifice as we prepare to commemorate and celebrate Christ's death and resurrection. Today marks the beginning of Lent. For forty …
Skittles Ripped Me Off
Big, pretty box. Inside? A bag that's 2/3 the size of the box, and that bag is 2/3 full. The skittles themselves are kinda, umm, grody. They are dull-colored and look like they've been wet at some …
You won’t believe this about productivity, but …
(Mondays are traditionally Lynn Miles Peisker days at The Daily Blur, but she deserved a day off so her posts can continue to rock like Elvis. You can see proof of said rockage in Lynn's …
Continue Reading about You won’t believe this about productivity, but … →