Continuing on our theme of advertising basics, let's look at writing copy. Here are some guidelines that you can follow to make your ads better. 1. Change the focus of your ads from being …
End Result Should Determine the Strategic Means
What should your advertising strategy be? As we mentioned last time, that is dependent upon what you are trying to make happen. For illustration let's look at a client that Tim and I and Wizard of …
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Two Keys to Advertising Success
A couple of weeks ago we talked about the four principles of successful radio. Let's build on those principles by talking about two essential keys to advertising success: goals and …
4 Principles of Successful Radio
(Editor's note: We hope you'll name your own price and purchase our new eBook, All the Difference. Share it with someone you know who lives a creative life. Yesterday, we sold a bunch of copies and …
How To Motivate Support Staff with Incentives
Struggling to keep your support staff motivated? They may feel as if they do a lot of the work at your business, but don’t get any extra compensation for it. Here’s what you do. At the beginning of …
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Want Good Things?
Be patient. There are many people who don't believe that. But one of the most important pieces of business advice I ever received came from George Barr who was the radio station General Manager I …