Your team was on the bubble... CBS put cameras in the front of the room at your team's viewing party... and you agonizingly wait... regional by regional... until the final teams are posted... and …
Article Library
Sorry, we have no decaf.
(Folks, today we have another knock-your-socks-off spectacular guest essay for you. Tim Kist, Managing Director of TK3, shares a short story with us that has a powerful message. After you read this …
Personas: The Magical—and Profitable—World of Make-Believe
What's the best way to see your customers as they really, truly are? By inventing some of them! As my seven-year-old daughter likes to say: "Not. Even. Kidding." Remember: The subject of your …
Continue Reading about Personas: The Magical—and Profitable—World of Make-Believe →
How Do You Measure Success? – The Funny Business Podcast, Episode 10
In this episode of the not-even-close-to-award-winning Funny Business podcast, Tim and Ryan channel their best Warren Beatty and Faye Dunaway* to illustrate the dangers of putting too much emphasis on …
Continue Reading about How Do You Measure Success? – The Funny Business Podcast, Episode 10 →
A Warning To You About Digital Media Companies
The following are emails I received from and followed up on to a broadcast company media rep wanting my time to pitch their digital services. It's not the first time in the last few weeks I've gotten …
Continue Reading about A Warning To You About Digital Media Companies →
Do You Market “We Service What We Sell”?
For small family businesses—particularly in retail—saying "We service what we sell" remains as common as bragging about your friendly, knowledgable staff or shouting “Attention!" In fact, it’s so …
Continue Reading about Do You Market “We Service What We Sell”? →