(Today's guest essay comes from Donna Cregger. Donna works in sales and understands the frustration that comes with the territory. However, what makes her so awesomely impressive is her perspective. …
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7 Steps To Making Metaphoric Message Magic
On Wednesday, we shared our scoring rubric—R.A.C.E.S. & C.A.R.S.—as a method for amping up your messaging. At the heart of those messages are captivating stories. On Tuesday, we talked about …
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Throttle Up Your Messaging With RACES & CARS
Attention, Interest, Desire, Action… in 1898, Elias St. Elmo Lewis provided businesses a sales funnel and a model for message developers with his four-step formula for developing advertising. …
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Metaphors Be With You
Why did Jesus speak so often in parables? And what—among other things—can your business learn from Him? In Matthew 13:10-13 (NKJV), He explains when asked: And the disciples came and said to Him, …
My Kind Of Prayer
At the suggestion of three separate people, I've been reading Todd Gongwer's Lead... For God's Sake! It's a wonderful parable of leadership, heart, and centeredness. Its language is also delightfully …
Three Questions That Have All the Answers [Guest Essay]
(Today's awesome guest essay comes from Phil Wrzesinski - retailer, writer, dad extraordinaire. It is not often you hear of someone in retail with such a passion for teaching and writing. But Phil is …
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