This is Peter and Carl and Eduardo. Peter and Carl are new clients in Surrey, England. Eduardo's a bartender in central London that made it easier for me to write this post. Peter and Carl have …
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A Blind Spot Case Study: Dr. Comfort
"Our competition copies everything we do. No kidding. Our newspaper ads. Our yellow pages. We even changed our logo, and they changed theirs." This is what one of my clients told me in our first …
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FULL: Anatomy of a Small Relief Effort, Part 4
This truck here? People with big hearts came from all over mid-Missouri Saturday and filled it. Yep. Full - palettes from front to back. When we started this on Monday, we didn't know what to expect, …
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Go Time: Anatomy of a Small Relief Effort, Part 3
The day has come. For us, the week has gone by fast. We've seen and heard stories of grace and horror. It's time to do what we're gonna do. I turned onto Club Village Drive from Forum and saw the big …
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Anatomy of a Small Relief Effort, Part 2
As I wrote on Tuesday, my friends David and Meghan Rowe are staging a relief effort this Saturday at their restaurant in Columbia for the tornado victims of Joplin, and they asked for my help. We are …
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2 Big Things: Anatomy of a Small Relief Effort, Part 1
My friends David and Meghan Rowe are staging a relief effort this Saturday at their restaurant in Columbia for the tornado victims of Joplin, and they asked for my help. We are collecting hygiene …
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