It's the second time I've gotten it from a media rep in the last couple weeks. Am I just grumpy today, or is this off-putting to you, too: "Would you mind sharing a list of your clients with …
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Productivity jumpstart? Reboot your office.
I was out of state for two days last week and brought my mobile studio with me to record some new radio ads for a client. Lots of packing. Lots of unpacking. Lots of clutter. I got home Thursday …
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Truth In Advertising
A bouncer in Birmingham hit me in the face with a crescent wrench five times and my wife's boyfriend broke my jaw with a fence post. So if you don't buy a trailer from me, it ain't gonna hurt my …
Opening Day
About four years ago, I sat at the bar with Scotty and Aric - my two buddies. That night, for the first time, I said out loud: "Our son has autism." I didn't break down in tears when I told them. …
Why I Don’t Take A Percentage Of The Ad Buy
I don't take a percentage of your ad buy. I don't accept kickbacks or pocket discounts from media. If you're my client, you pay me a one-time upfront fee and then a small monthly salary that's …
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Buying Radio Ads: The Myth of Residual Value
Listen, most of what I know about buying radio I learned from experience and trusting advice found in two of my partner Roy's books: The Wizard of Ads and Secret Formulas of the Wizard of Ads. There …
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