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Word of Mouth: “Clear is the new clever.”
John Moore over at Brand Autopsy put together a compliation of attendees' tweets and some images from the Word of Mouth Marketing Association's (WOMMA) recent Creating Talkable Brands Conference. He …
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Holiday Gifts and Reading, Part 2
Piling onto Friday's list of books worth your time over the holiday season - particularly in this part of the world where night darks early, reading's such a warm pleasure. This actually isn't the …
Holiday Reading & Following, Part 1
On Thursday, November 19th, Emily Poore (www.ColumbiaMOChamber.com) wrote: Hi Tim, I heard your talk at the Women's Network luncheon on THE PENDULUM – MARKETING IN 2009 AND BEYOND. I really liked …
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The Love of a Lifetime Customer
Read a simple-but-startling angle this morning on customer value. Have you calculated what a customer's worth over the course of her lifetime? What if - just one time - you calculated your marketing …
Interview/Giveaway: Currencies That Buy Credibility
Note: You can maybe win a signed copy of this book. That's at the bottom, but it's fun to win stuff, so I wanted to point out the payoff at the end. "Consumers don’t believe the promises anymore. If …
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