We could sure use your help today. The boy and I are nearly finished with a project that started last Friday. His physical therapist - Miss Jennifer - started reinforcing three simple "Be" rules: 1. …
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Ad Writing: iDramatizing the Benefit
Yesterday, I showed you how eBay demonstrated the visceral difference between showing and telling in advertising. Today, I'd like you to take a look at my favorite example from the last 10 years. …
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Ad Writing: Showing v. Telling
"Don't tell her your courteous, son. Open her door." In other words, don't tell her, son. Show her. Welcome to the the fertile fields of ad writing. I was cleaning up a presentation on ad writing …
Nerd Alert: Aesthetic Geekery
Mmmm. Have you ever visited the Blue Lounge? It's chock-full of cable-hiding, hyphen-worthy goodness. I discovered it this morning via Minimal Mac. The unruly phalanx of computer cables, audio …
2 Awesome Ways To Start Your Day
Dovetailing onto yesterday's discussion about my sister and her church's awesome project, I wanted to point you toward to great ways to start off your day. The Daily Good sends you an email …
So Shines A God Deed
Windsor Road Christian Church Weekend of Service Stats 1 computer 1 dumpster 2 port-a-potties 2 park benches 3 picnic tables 20 new mattresses 500 t-shirts 1000 children's dental kits 2 project …