She was having a bad night. The weather was deteriorating. The normally-bustling Friday night crowd was sparse. She wasn’t making money. My wife and I had tickets for a show, so we braved the …
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11 Lessons We Learned This Year
Weather’s preventing Ryan, Dee, and me from being where we’re supposed to be today: Austin, Texas. Twice each year, we gather with our special-brand-of-crazy business partners to discuss what’s …
Can Successful Copywriting be Clear and Clever?
When it comes to successful copywriting, clear beats clever every time. But sometimes, a little bit of clever helps get you to the clear part. Subscription boxes by mail are all the rage and …
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How Many New Customers Do You Need?
Let’s say you only have enough money to buy a small radio station in a medium-sized market with a metro population of, say, 600,000. Let’s say their number of weekly listeners is a paltry 10,000. I …
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“What are we trying to make happen?”
1. Ask that question to everyone in your company. 2. Ask them to answer privately. Either email, Slack, or message you their answer in 200 words or fewer. Heck, they can even write it out and slide …
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The Key To Your Customer’s Expectations
How do you manage your customer's expectations? One simple key: when you say you are going to do something for someone, do it. Let me tell you a little story about how I know this is so …
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