Have you been to Canada? Do you know any Canadians? I am proud of my heritage, and I love the U.S., but I have a deep affection for the Canadians I know. If you’ve never visited, seriously put it on …
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Good Companies Invest in Dreams
When Adam Silver honored Isaiah Austin at last week’s NBA draft, he gained a new fan in me. Isaiah Austin lost his dream in one afternoon at the doctor’s office with a diagnosis that …
Office Closed
The Daily Blur offices are closed Friday by order of Miles & Company’s Chief Jellybean Officer. We’ll be back Monday after an extended Daddy-Daughter weekend sure to include rainbows and …
Charlie Update 2: Going Home
Today is a good day. Today, we pack up the cards, letters, gifts, baseballs, stuffed animals, and balloons. Today, we gleefully leave behind the cafeteria food, 8-inch TV, and fold-out …
End Result Should Determine the Strategic Means
What should your advertising strategy be? As we mentioned last time, that is dependent upon what you are trying to make happen. For illustration let's look at a client that Tim and I and Wizard of …
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The New A.I.D.A. – Updating The Process For Creating Ads
Attention, Interest, Desire, Action… in 1898, Elias St. Elmo Lewis provided copywriters with a 4-step formula for developing advertising. Attract Attention Maintain Interest Create …
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