We're wrapping up a week of meetings in western Canada. I'm not sure you'll find a prettier place with nicer people. I highly recommend you make a summer visit here... but you should …
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When Your Message Doesn’t Fly
We’re in Calgary while a huge petroleum trade show is going on, and we’re staying right by the venue. For two days, this plane has been flying over the site towing this banner... THAT NO ONE CAN …
Two Keys to Advertising Success
A couple of weeks ago we talked about the four principles of successful radio. Let's build on those principles by talking about two essential keys to advertising success: goals and …
Trash & Beauty
On the surface, our two newest clients couldn't be more different. One is a community bank in Illinois. The other's a chain of coffee and donut shops in Alberta. They do, however, have at least two …
The One Key to Credibility You Can’t Live Without
Dear Auto Dealer, Your postcard, window sticker and customer service representative all give me different information about what is needed as my odometer turns to 49,000. Please have a …
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4 Steps to Up Your Ticket
What do you do when the market is shrinking? Sell more to the customers you still have. That is the problem our store is facing. The toy industry has been in decline for the past several years. …