For all those who have served. For those who serve today. For those families who have made the ultimate sacrifice. For our freedom. We are thankful and we honor you today. …
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Are Sales Reps Partners?
If you run or work for an owner-operated company, chances are you have at least 37 media sales reps calling on your business – offering their partnership. Twenty years of experience have taught me …
The Great Pay-Per-Click Hoax In Home Services
Conventional wisdom, being more convention than wisdom, has taught us that the more reputable home services companies (plumbing, roofing, HVAC, electrical, etc) tend to receive higher placement in the …
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Why Specificity Rocks
Just Imagine The Savings! In our part of the world, the water is hard with lots of minerals so water softeners are commonly found in houses. They cost a couple hundred bucks, sit in the basement, and …
12 Ways To Protect Your Company From Getting Hacked
According to a recent study, computer hacking costs the U.S. Economy up to 500,000 jobs each year. That's not only shocking, but in your company's case, it's at least somewhat preventable. No one's …
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Writing a Great “About Us” Page
I have been struggling for weeks now to write an "About Us" page for a client we love. It seems simple enough. They are a unique company with a great story. I interviewed the owners and heard their …