It’s been about four years in the making, and we believe it has the potential to help thousands of good companies thrive in this Age of Rapid Distraction.
Along with contributors Ryan Patrick and Lynn Peisker, I’m proud to announce that Brand Your Own Business will be available on October 24, 2017.
THESE SURE ARE EXCITING TIMES, AREN’T THEY?
There are approximately 7.77 million family businesses in the U.S. and Canada and nearly that many options of where and how to market those businesses in the 21st century. Good companies don’t know which direction to turn. Good people are drowning in noise, choice, and the droning voice of self-appointed thought leaders on every virtual street corner.
With a combined 50+ years helping hundreds of family businesses and thousands of people around the world, we wrote this book to show family businesses that, in order to modernize their marketing, they first need to look inward and not toward another oversimplified sack of magic beans.
STOP WAITING FOR MAGIC BEANS!
Jack & The Beanstalk is the wrong book to follow. There are no magic beans, BUT there is a formula more akin to The Wizard of Oz: Those characters had what they needed all along, and so too it’s true for you. Read the stories, learn the lessons, do the exercises, and dig deeper into the online learning. Along the way, we’ll teach you what’s important, what’s not, and how to prioritize your areas of focus.
When you’re finished, you’ll relax and know you have your priorities straight when it comes to marketing. You’ll know how to move forward fiercely in this Age of Rapid Distraction, and you’ll have the confidence to take deep breaths and know what to expect—and how to plan for and react to—changes in the weeks, months, and years to come.
You’ll have created a marketing plan from the inside-out in an intuitive, step-by-step way that will make sense and feel good to you. You’ll have a strong foundation to weather any storm, because you’ll always be able to Brand Your Own Business.
We’re actually releasing TWO books!
On October 24th, Table 49 Press will be releasing two versions of BYOB:
- A simple narrative guiding you through the whys, hows, and whats of our methodology.
- A 407-page workbook with not only the narrative but a complete set of exercises to walk you through our step-by-step process to, you guessed it, brand your own business.
Would you like to be a part of our team?
Do you like helping people? Do you like free stuff? We are putting together an elite, handsome, committed group of folks to whom we’ll give behind-the-scenes tools and training in exchange for helping us get out the word about the book launch.
We’re going to have a great deal of fun, and we’re going to help a lot of people.