Growing up in Florida we all knew the best houses for Halloween candy. They gave out full-size candy bars. No starlight mints or generic hard candies. They gave out the good stuff. And they seemed to enjoy it. They were our Halloween heroes and they became legends as we traded the lesser loot.
Comparing candy giveaways on Halloween to your integrated marketing plan might be a reach. Or not. Here’s a creative exercise for your team. Imagine that your company’s marketing effort was limited to three hours one night a year and how you used that time would chart your business’ trajectory for the next 364 days. Makes you think, right?
I want to encourage you to use this annual milestone during your next brainstorming session to think about some of the less obvious ways you are interacting with your customers — especially those you see on an irregular basis. For example:
- Magazines current in the waiting room?
Ryan Patrick’s scary story will convince you that these things matter. - Receipts and invoices clear and correct?
One service company printed the wrong phone number on a receipt and didn’t notice for months. I know because I tried to schedule a follow-up appointment. Oops. - Maintain a candy jar? Empty waiting room candy wrappers are just plain depressing.
Give away the good stuff. Delight your customers. Keep them coming back.
In case you’re in the neighborhood, our giveaway basket will be loaded with Kit Kats, Snickers and Baby Ruth bars. Unless this little chicken shows up. She’ll get everything.
Have a great weekend!
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