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When it matters, have someone else edit your work. If you’re lucky, it’ll be someone who views the world through a different lens than you.

If you’re really lucky, it’ll be Roy H. Williams, as was recently the case when he took a draft I wrote for the Founder of New School Selling, Steve Clark, and he edited the poop out of it.

Steve hired me to craft an invitation to successful sellers interested in becoming sales trainers sans sleaze.

I wrote. And wrote. And wrote. Even edited the heck out of it. Just not the poop. It took another to look at it objectively.

Here’s the original (in Word format)

Here’s the poop-free version.

Once I read the edited version, it quickly became clear what I should have done. Isn’t that always the way?

My partners (and authors of the Wall Street Journal #1 Business Book in America) Jeffrey and Bryan Eisenberg do their best to remind writers that people tend to view the world through one of four such lenses.

My writing wheelhouse is speaking directly to amiables and, to a degree, expressives. Gooder writers don’t let the other personality pitches go by them.

Sometimes it takes a fresh pair of eyes to make you see clearly what to leave out.

(Along the same lines, did you read about the other creepy, wordy guy who reeeeeeeeeeally needs to learn the power of knowing what to leave out?)