She was having a bad night. The weather was deteriorating. The normally-bustling Friday night crowd was sparse. She wasn’t making money. My wife and I had tickets for a show, so we braved the …
The Key To Your Customer’s Expectations
How do you manage your customer's expectations? One simple key: when you say you are going to do something for someone, do it. Let me tell you a little story about how I know this is so …
Continue Reading about The Key To Your Customer’s Expectations →
Six Ways Sales Pros Can Create Great Word-Of-Mouth
Here are six ways sales professionals can create great customer word-of-mouth marketing: 1. Actively Listen: People are more distracted than ever, so if you are able to focus your attention …
Continue Reading about Six Ways Sales Pros Can Create Great Word-Of-Mouth →
The Two-Word Response to Shareworthy Customer Service
It was a beautiful sunny morning when we arrived at the airport. The porter informed us, “They’ve cancelled your flight because of fog at the destination.” Heading into the terminal we witnessed …
Continue Reading about The Two-Word Response to Shareworthy Customer Service →
No-Cost Keys to a Shareworthy Customer Experience
Last week I wrote about a great example of customer service. Free pizza was involved. So, yum. A friend who happens to own a business wrote to me about that post. He cautioned me about equating a …
Continue Reading about No-Cost Keys to a Shareworthy Customer Experience →
The Good Customer Math Test
Here's a simple test with just five questions. Ready? Begin. 1. What’s the value of a customer over the course of her lifetime? I want you to picture a regular customer, and I want you to think …