I get asked a bunch of questions about... you know... stuff. And in the early morning hours I enjoy responding (hopefully) thoughtfully and thoroughly. A couple members of my team suggested I start …
“How do we get away from using gimmicks like freebies and scarcities?” [AMA]
I get asked a bunch of questions about... you know... stuff. And in the early morning hours I enjoy responding (hopefully) thoughtfully and thoroughly. A couple members of my team suggested I start …
Sorry, we have no decaf.
(Folks, today we have another knock-your-socks-off spectacular guest essay for you. Tim Kist, Managing Director of TK3, shares a short story with us that has a powerful message. After you read this …
Personas: The Magical—and Profitable—World of Make-Believe
What's the best way to see your customers as they really, truly are? By inventing some of them! As my seven-year-old daughter likes to say: "Not. Even. Kidding." Remember: The subject of your …
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“A Reduction In Friction”
It’s what we all want, right? Heck, it’s what we all demand, isn’t it? The immediacy of smartphones and Gigabit Internet have changed us irrevocably, haven’t they? Has your business changed with …
Three Lessons From A GOOD Comcast Service Story
It's like the company-that-shall-not-be-named... it's very utterance puffs cheeks and turns faces red. The "C" word... is NOT for use in civil conversation. Consistently ranked one of the most …
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