A couple of weeks ago we talked about the four principles of successful radio. Let's build on those principles by talking about two essential keys to advertising success: goals and …
Trash & Beauty
On the surface, our two newest clients couldn't be more different. One is a community bank in Illinois. The other's a chain of coffee and donut shops in Alberta. They do, however, have at least two …
The One Key to Credibility You Can’t Live Without
Dear Auto Dealer, Your postcard, window sticker and customer service representative all give me different information about what is needed as my odometer turns to 49,000. Please have a …
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4 Steps to Up Your Ticket
What do you do when the market is shrinking? Sell more to the customers you still have. That is the problem our store is facing. The toy industry has been in decline for the past several years. …
How’s Your Company Library?
What’s in your company library? How many books? What are they? Do you have employees do book reports and presentations to the rest of the staff? I’m not talking about training or operations …
Update on Charlie
Many of you have asked for an update on my son. It has now been two weeks since Charlie's brain surgery, and he will likely remain in the hospital for several more weeks of intensive physical, …