Timely messaging is relevant messaging, and relevant messaging wildly increases your chances of converting viewers/readers/listeners into customers.
But keeping content timely means keeping on top of your content.
On Sunday, January 8th, I opened the ESPN app on my iPad and was greeted by the first panel of a banner ad gif from Chick-fil-A:
Wait… it’s noticeably after the holidays!
Chick-fil-A, how could you?
I surmised one of four possible reasons…
- They were thinking about companies who have their holiday parties after the holidays… but then why not address that in the copy?
- They were including Martin Luther King, Jr. Day as part of the holiday season… but then why not be more tactful and gracious in your message?
- Somebody made a mistake and left the timely ad up too long until it became awkwardly untimely. This is my guess, but I’m hoping it’s number four…
- A wise, whimsical ad person realized “every day can be a holiday with Chick-fil-A!” and Googled “list of silly holidays” and came up with something like this…
But then why not make a whole bunch of versions of the ad?
- One for Cut Your Energy Costs Day…
- One for Benjamin Franklin Day…
- One for Penguin Awareness Day… DEFINITELY one for Penguin Awareness Day…
But they probably didn’t do that, huh? It was probably reason number three, huh?
But YOU could take this and do something wise and whimsical with it, huh?
And once you’re finished, I’d love to see or hear what you’ve done… I’d also like to remind you to remind yourself to take down your holiday ads.
Don’t be too hard on yourself… even Chick-fil-A makes mistakes once in a great while, but one of the reasons they’re so successful is that we hold them to a higher standard.
You want to be held to a higher standard, too.