With all due respect to Tim, THIS is actually the most helpful thing you will read this week.
Good customer service is expected.
Shareworthy customer service is unexpected.
When it comes to shareworthy customer service, these eleven companies have set the bar pretty high.
You may argue that multi-million dollar businesses have the money, resources and manpower to accomplish these amazing feats of customer delight. Don’t let that stop you. Consider the story of Morton’s Steakhouse: author Peter Shankman jokingly tweets a request for Morton’s to meet him with a steak at the airport and is greeted at the gate by a tuxedoed waiter and a succulent porterhouse.
The cost? The price of a steak and just enough gas to get to the airport.
Could you afford that?
Sure, it might cost a little extra money, time, and effort. And, yes, there may be some who will take advantage of your generosity (that’s why you need a knucklehead budget.)
That’s the price of being shareworthy. You pay it every day.
It’s more than just a one-time stunt. Shareworthy customer service isn’t a gimmick. It’s a culture rooted in your company’s goals and values.
The bar’s been set.
Don’t try to clear it.