The First Order Of Business

We have good news and bad news…

The bad news? We’re drowning in noise, and your marketing isn’t working as well as it could. Tried-and-trusted marketing methods no longer ring true to today’s consumers – who are bombarded by 5000 advertisements each day. That number doesn’t include all the Facebook posts, tweets, videos, or the 2000 text messages the average 18-year-girl sends each month in America.

Yet, our clients are not only surviving but thriving in this Age of Rapid Distraction. Our owner-operated clients across the U.S. and Canada are growing by percentages – even multiples! How?

That’s the good news.

They’re growing by using The First Order of Business, and on Thursday, November 21st at John A. Logan College, as a fundraiser for an old friend, we’re going to spend three fast-paced hours showing you how to use it, too.

WHAT IS THE FIRST ORDER OF BUSINESS?

Simply put, it’s a framework.

The First Order Of Business categorizes and prioritizes communication, branding, and marketing for any owner-operated company or non-profit organization.

It’s also the baseline we use to analyze, diagnose and treat problem areas in our clients’ companies.

But, more than that, it shows our clients what deserves the greatest priority in their marketing, and in fact, what’s got to come first, second, third, fourth, and fifth for any business to be successful.

MILLIONS OF COMPANIES ARE GETTING IT WRONG

Tens of thousands of vendors that profit from those millions of companies aren’t necessarily helping them.

Until you know your Goals & Values, you cannot come up with a strategic plan.

Your strategic plan – based on those goals and values – dictates how you treat the customer (including your most important customers – your employees).

Your values, your goals, your plan, and your customer experience determine your message.

Finally, then and only then, once you’ve got a solid structure of values, goals, a strategic plan, a delightful customer experience, and a strong message, should you begin think about picking media.

THROUGHOUT THE WORLD, PEOPLE HAVE THIS TURNED UPSIDE DOWN

Entire industries devote hundreds of billions of dollars and pounds and euros and renminbi and yen and rupees to message development and media buying and placement without giving much thought, if any, to building a strong foundation to help ensure a return on those investments.

That stops. For our company, that all ends with this triangle thingie we first sketched out on a restaurant napkin at a pancake house. Our whole focus and the way we approach our own company and our clients’ companies is this thing.

We call it The First Order Of Business, and throughout this workshop we’re going to share our research and successes that have helped our clients grow not just by percentages but some by multiples.

If you’re willing to do the work, it can help you grow as well.

In this seminar, you will learn:

• How to clearly define your company’s goals and values,
• How to implement goal-oriented strategic planning,
• How to ensure customer delight,
• How to be clear in your messaging,
• How to use media effectively.
• What social media is and isn’t
• 21 DIY ways to improve your website.